Our Values

Quiet Power. Visible Heat.

Boreal Luxe was born from one simple feeling:

we were tired of choosing between being warm, feeling beautiful, and staying kind.

On cold nights in the city, we saw people wrapped in real fur. They looked warm and powerful, but we knew the cost behind it. At the same time, most faux-fur coats felt thin, scratchy, or cheap. Nothing matched the way we wanted to show up in the world.

So we decided to build the coat we couldn’t find.

How It Started

We are a couple who loves winter nights, city lights, and getting dressed up.

One night, freezing in thin jackets, we promised each other three things:

  1. Never use real fur.
  2. Create coats that feel as rich and heavy as luxury fur.
  3. Make people feel strong, not guilty, when they step outside.

From there, Boreal Luxe became our shared project.

We spent months touching fabrics, standing outside in real cold, and sending samples back when they didn’t feel right. We tested weight, softness, and how each coat moved when you walk, dance, or run for a cab.

Every piece you see now is the result of that work, those arguments, those late nights, and that promise we made on the street when we couldn’t feel our hands.

What We Stand For

  • 1. Power Without Cruelty

    We will never use real fur.

    Our coats are made with high-quality faux-fur so you can feel strong, glamorous, and warm, without animals paying the price.

  • 2. Warmth You Can Trust

    Cold is not a vibe. It’s real.

    Each coat is tested and rated with our Boreal Warmth Index, so you know what to expect: from cool evenings to deep-winter nights. No guessing, no fake “winter coat” claims.

  • 4. Kind to the Future

    We are not perfect, but we care.

    We’re moving toward more recycled and bio-based fibers, lower-impact packaging, and clear care guides that help reduce micro-shedding and keep your coat beautiful longer. Every year, we aim to do better and share that progress openly.

  • 3. Luxury That Lasts

    We believe true luxury is something you can wear for years.

    We choose rich fabrics, careful construction, and timeless shapes. Our goal is that your Boreal Luxe coat becomes the coat you reach for every winter, not just for one season.

Our Coats, Your Story

Boreal Luxe is for the woman who:

  • Walks into a room and doesn’t need to raise her voice to be seen.
  • Loves the feeling of a heavy, soft coat on her shoulders.
  • Wants her style to match her values, not fight them.

Whether you’re heading to a dinner, a date, a late-night walk, or just your daily commute, we want your coat to feel like armor and a hug at the same time.

Quiet power on the outside.

Visible heat on the inside.

A clear conscience all the way through.

Where We’re Going

This is only the beginning.

We’ll keep refining our fits, our fabrics, and our impact. We’ll introduce new silhouettes, limited drops, and deeper transparency into how each coat is made.

But one thing will never change:

Boreal Luxe will always stand for warmth, beauty, and kindness in the same piece.

Thank you for stepping into winter with us.

Naia & Emma ꨄ︎